Nourish hair and lock in colour with Matrix Keep Me Vivid Shampoo and Conditioner. Using the Keep Me Vivid system, your hair colour can last for up to 21 washes and benefit from increased shine. Matrix Keep Me Vivid Shampoo is a sulfate free shampoo that keeps hair colour in & the no-no's out. The shampoo has a milky high-foam lather that gently cleanses hair while maintaining vibrancy and preventing colour fade. Matrix Keep Me Vivid Conditionerr is a rich yet not heavy conditioner that glazes the hair and smooths the outer cuticle of the hair for a bright, shiny finish. Suitable for all colour-treated hair types, the conditioner fights fading and helps maintain colour vibrancy. Shampoo Benefits: Sulfate-free colour care technology maintains vibrancy of fast-fading colours Next generation milky high-foam lather gently cleanses hair Contains 3 types of pearl dust to help lock in colour Sweet fragrance with vanilla, coconut and cotton candy Conditioner Benefits: Locks in shine without weighing hair down Acidic formula makes each strand shine brighter by smoothing the outside cuticle layer Helps keep hair color sealed Glazing conditioner Use with Keep Me Vivid Shampoo, Keep Me Vivid Color Velvetizer & Keep Me Vivid Color Lamination Spray for best results